How a lot of LinkedIn agencies work
Many agencies write a short sequence of messages, often the same three or four for everyone on a list, and run it for you. Some write from their own team, some book calls into your diary, and most report back once a month. It can work well, but you often do not see what is said in your name until a prospect replies.
How OK to Send is different
- Written for each person. Every message comes from that person’s profile and recent posts.
- Your voice. Learned from your own messages, and it keeps learning from your edits.
- Your say. You approve every message, or only the ones that matter. Your choice, and you can change it any time.
- You take the call. It hands over the moment someone wants to talk.
When an agency might suit you better
If you want someone to run your whole LinkedIn presence, posting content, ads and booking calls, and you never want to see a message, an agency is probably the better fit. OK to Send is for people who want the conversations to stay theirs, without doing the groundwork.
Side by side
| OK to Send | Typical agency | |
|---|---|---|
| Messages | Written for each person | Often a set sequence |
| Approval | You OK every message, or choose what needs you | Usually agreed once, then it runs |
| Voice | Learned from your own messages | Written by their team |
| Your time | About five minutes a day | Less day to day |
| Reporting | Daily email and a Friday round up | Often monthly |
| Price | £300 a month per account, plus £150 setup | Varies, ask for a full breakdown |
| Commitment | Three months, then a month's notice | Check the minimum term |
Questions people ask
Is OK to Send an agency?
No. It is a service we set up and keep running for you, but you are the one in the conversation.
Can I use it alongside an agency?
Yes, as long as you are not both messaging the same people. We can work from a separate list.
Can agencies offer it to their clients?
Yes. Agencies resell it to their own clients while we run it in the background. Send a message for the partner details.